Origin

Research & Copywriting

When Origin reached out, they needed help writing this year’s State of Pelvic Floor Physical Therapy report. Their goal was clear: to highlight the work they’re doing in pelvic and whole-body physical therapy. However, they also wanted to connect pelvic health and longevity, but they weren’t sure how to get there.

I helped them build that bridge by centering the report around musculoskeletal health and its role in healthy aging, especially for women and individuals assigned female at birth. From there, I wove in research that showed how pelvic floor dysfunction overlaps with common issues like frozen shoulder, hip pain, and even breast cancer.

By reframing pelvic therapy through the lens of aging and long-term health, we gave Origin a stronger, more future-facing narrative that positioned their work as essential to the broader healthspan conversation.