Brand Personality & Content Guide Package 

Just as we cherish classics but cringe at subpar remakes, don't settle for being a mere imitation of your competitors. With this package, I’ll create a brand narrative that's as fresh and captivating as an original blockbuster. Your brand's originality is what will set you apart and it all starts with a distinctive personality that’s in its main character era. 

Who’s this package for?

Any brand, particularly startups, that is eager to stand out in a crowded market.

Here’s what you’ll get: 

An in-depth brand marketing guide that includes, 

  • Target Audience: Get to know your audience on a deeper, psychological level. Receive detailed user personas for main customer segments with psychographic insights, targeting, and interest categories. 

  • Voice and tone: A clear, detailed brand voice and tone that highlights your “it” factor. Guidelines and best practices for how to apply this voice and tone cohesively across content. Examples of brand voice and tone applied to various types of copy (e.g. website; email marketing; social).

  • Product/Service positioning: A clear method to articulate the product/service's unique selling points, differentiate from competitors, and strategically market the products/services to the target audience.

  • Brand messaging: A brand narrative that tells the brand’s story and value proposition; Taglines or slogans (if applicable); Key messaging points for different types of content (website, ads, social media, etc.).

  • Market positioning: A statement that defines the brand's unique position in the market and a summary highlighting key differentiators and competitive advantages.

How it works: 

Step 1: Schedule a discovery call with me to make sure that we’re the right fit. If you’d love to work with me, I’ll send over a contract along with a questionnaire. This questionnaire helps me better understand your brand, voice, and ideal audience. 

Step 2: Then we’ll hop on a 60-minute kickoff/strategy call to make sure I have everything I need to get started and that we’re aligned on brand and deliverables. 

Step 3: I’ll provide weekly updates via email to let you know how the project is coming along. I am also available to answer any questions that arise via email. 

Step 4: At the end of the four weeks, I’ll deliver your new brand guide to your inbox. This package includes up to two revisions (as needed), which must be provided to me within one week of receiving the brand guide. 

Turnaround time: 4-5 weeks